One may put that 2020 was an unexpected and hectic year for everyone. But even amid a global pandemic, businesses remained the same: the best marketing strategies continued to involve communicating with consumers as individuals.
In 2020, people are hungry for brand associations more than ever. They wanted to know that their favorite companies still looked after them during difficult times. They wanted to know that behind the logo there were people ready for them, even in a little way.
So don’t be surprised if more and more industries focused on facilitating and supporting their customers while making out their marketing plan of the year 2021. Here are top three tactics that makes your marketing plan effective and successful.
Tactic#1: Review Your Analytics
Your analytics can provide valuable insights into your marketing strategy. Check various data collection points monthly to see how you are doing. Check your Google Analytics, email and click rates, social media stats, and more.
Don’t forget to evaluate your marketing strategy before the end of June. Here you can take a complete look to see what works well and what doesn’t. Integrate plugins that helps you to engage with your customers well, for this WooCommerce pre order is recommended. Then evaluate the conversion rate of your product or service.
This can be a good time to shift the focus from a poorly functioning area to a properly functioning one.
Figuring out which strategies will help you achieve your marketing strategy goals can be difficult. Here are some common areas to work on if you aimed to have best marketing plan:
I. Blogging
The main advantage of blogging is that it can drive additional traffic to your website (which is probably the goal of your marketing strategy). By posting high-quality, useful posts on the same day and at the same time each week, you are showing search engines that your site is of high quality and useful to Internet users, which can significantly improve your search engine rankings.
Since the best way to write for search engines is to write high-quality posts, your content should already be helping your target users. Your blog can also validate you as an expert and be a great forum for customer loyalty.
II. Social Media Advertising
Advertising on Facebook, Instagram, Pinterest, Twitter, or LinkedIn can be a very cheap way to expand your coverage across all platforms. If you target your ads correctly, write a compelling update, and use a compelling image, this tactic can significantly increase your visibility to new potential subscribers. Facebook and Instagram algorithms evaluate advertiser posts. So if you spend money on advertising, your regular posts will also be more visible. This is useful for your marketing strategy!
III. Email Marketing
You don’t have to invest all of your resources in them to take advantage of email marketing. Monthly email newsletters, along with other tactics, can be a great marketing strategy for increasing website traffic and customer trust, as well as name and brand awareness. A quick email with helpful articles, links, and more can be another great reminder for your target customers to connect with you and learn more about your products and services.
IV. Event Creation And Promotion
Despite the growth of digital media, consumers are hungry for relationships. An event can be a great way to interact with your customers in person. Depending on the type of event you are hosting, you may even receive media coverage. When creating an event to connect with your customers, think about how you can offer them an unforgettable experience with your brand.
Tactic#2: Fast, Responsive Communication
Customers and prospects in 2021 want to connect with brands and do so quickly. They wait for their questions to be answered when they need them. The Zendesk 2020 Customer Experience Report states, “Half of the customers choose a channel based on how quickly they sent a response.
And if you want to communicate quickly as a company, there are many options. Instant messaging apps like WhatsApp will become increasingly popular in 2020. Social media platforms like Facebook and Twitter are still channels that people use to find answers. By staying on these channels, your company can connect more quickly with customers and prospects.
Of course, with an ideal global budget, you’d hire hundreds of live account representatives working 24/7 to help you with this. Unfortunately, most companies don’t have the budget to hire many live workers. But don’t worry – we have a solution.
Investing in a conversation is a great customer service alternative that gives your business the quick response you and potential customers want without burdening your employees. Chat robots are not a substitute for live employees who still play an important role in the marketing and sales process, but they can simplify many simple questions.
Investing in a chatbot is a great alternative to customer service that will give your business the fast, responsive communication your customers and prospects want without adding any real-time burden to your reps.
Let the chatbot solve small questions about your product or service so that your employees can concentrate on more complex tasks in real-time. Take our word for it: this is the customer service duo you need in 2021.
Tactic#3: Use a CRM software
A Customer Relationship Management (CRM) system is a vital tool for businesses that want to improve their marketing strategy. A CRM system helps you keep track of your customer’s lifetime value, which is the total amount of money a customer spends on your products or services throughout their relationship with your business. By tracking this value, you can identify your most valuable customers and create targeted marketing campaigns to retain them .
A CRM system also helps you automate your marketing processes by setting up automated drip campaigns via email to potential and existing customers with different types of content for different purposes. This can help you encourage website visitors to make a purchase, trigger a purchase behavior among existing customers by offering discounts, or encourage word-of-mouth communication by rewarding feedback, reviews, or referrals.
Overall, a CRM system can help you create more targeted and personalized marketing campaigns, keep better track of your sales leads, and identify promising opportunities for your business to grow or bring in more revenue.
As a personal recommendation, in Vissonar, we use HubSpot. If you want to learn more about managing your clients in the best way possible, go to this link, where the best CRM experts on the market can help you grow even more.
Tactic#4: Use Retailer Media Networks
Retailers like Amazon and Walmart were among the few who benefited from the changes caused by the pandemic. In recent history, Amazon has also diversified its advertising portfolio by adding items such as sponsored video ads, sponsored display ads, and OTT ads.
With these improvements, Amazon has become a completely closed ecosystem that supports the entire market funnel from product discovery to purchase. Advertisers can use OTT and sponsored displays to raise awareness, video ads to educate and engage visitors, and traditional sponsored product advertisements to provoke deals.
Taken together, these developments mean that Amazon advertisers can achieve greater reach and performance than ever before. Sponsored Display Ads, Sponsored Display Ads, and OTT Ads will bring Amazon better reach and performance than ever in 2021.
Toby agreed that the growth of e-commerce and the associated impact on financial allocations is likely to continue. He cited data from eMarketer, which shows that advertising on e-commerce platforms will grow by 39% in 2020 and another 30% in 2021, accounting for 13% of all digital advertising in the United States. Measurability contributes to this change.
“According to an April survey by Catalyst and Kantar, advertisers believe that large companies have more measurable ROI than many other types of digital advertising, including social media advertising,” he added. “Plus, e-commerce websites know a lot about their customers. This is the key to advertising without third-party cookies.”
